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Put your brand in front of America’s most engaged chess readers.
American Chess Magazine is read cover to cover and kept on the shelf, by everyone from club players to grandmasters. Your ad sits next to the analysis they came for, on paper that doesn’t get scrolled past.
- 6
- issues a year, print only
- 52
- issues published
- 2016
- in print since
- 7×
- CJA Best Overall Chess Magazine
Who reads it
One of the largest communities in the world, and one of the best informed
Chess players and non-players alike rank chess above any other game or sport for intelligence, sophistication, strategy and complexity. The people who play it read, earn and buy accordingly.
605M
adults play chess
Outside the media spotlight, chess players are one of the largest communities in the world. Across the U.S., UK, Germany and India, a stable 70% of adults have played at some point.
5×
more likely to read the Times, the Journal, The Economist
Current chess players are better informed than people who used to play or never did: five times as likely to read The New York Times, The Wall Street Journal, The Economist or The New Yorker (U.S.).
78%
university graduates, households over $120k
In the U.S., 78% of regular chess players are university graduates in households earning over $120,000. TGI (WPP) finds them 40–100% more likely than non-players to buy a luxury item: cars, watches, air travel, branded spirits.
Sources: YouGov surveys and snap polls on chess (YouGov Ratings measures chess’s popularity every quarter); TGI (WPP) global consumer research.
In good company
Brands already in our pages
The biggest names in chess advertise in American Chess Magazine. This is what it looks like in print.
Ad formats
Four placements. Rates and deadlines in the rate card.
Since 2016
Every cover your ad could have been in
52 issues since 2016, every one of them still on readers’ shelves.
Five wins, three honorable mentions, and Chess Journalist of the Year
The Chess Journalists of America named our founder and Editor-in-Chief, FM Josip Asik, Chess Journalist of the Year, a first for the magazine. Alongside it, ACM writers took home four more category wins and three honorable mentions.
Josip Asik
Editor-in-Chief, American Chess Magazine · 2026 CJA Chess Journalist of the Year
2026 winners from American Chess Magazine
- •Chess Journalist of the Year — Josip Asik, Editor-in-Chief, American Chess Magazine
- •Best Interview — Pete Tamburro, “How Chess Saves Lives,” Interview with Danny Rensch, ACM #49
- •Best Tournament Report (Nat/Intl) — John Burke, “Five Star Fabi,” ACM #48
- •Best Personal Narrative by a Junior — Zoey Tang, “No Stepping Back!,” ACM #47
- •Best Review — Carsten Hansen, “Fresh Leaves from the Bookshelf,” ACM column
Honorable mentions — Story of the Year — Jon Jacobs, “The Long-Forgotten Master Behind Chess’s Climactic Checkmate,” ACM #49; Best Column — Sarunas Sulskis, “The Magnificent 3,” ACM column; Best Analysis — Spyridon Kapnisis, “When Modern Means Classical,” ACM #49.
Build credibility with a chess-savvy audience
We’re here to help your brand speak the universal chess language. Rates, sizes and deadlines are in the rate card; for anything else, email us and a person will answer.